8 tips on setting up effective category navigation

Over 50% of visitors will use the navigation menu to orient themselves after landing on a website from a referral. Given the significant use your navigation menu is likely to see, it pays to put a bit of extra effort to get it right. You might also think that with the...

10 actionable tips for effective online merchandising

Ever wondered whether your website is the right fit for your potential customers? How often do your shoppers find what they are looking for? What should be your visual merchandising strategy? If your answer is yes to one of these questions or to all of them, then read...

17 Design ideas you can get from Amazon.com

eCommerce topped 1 trillion dollars in revenue for the first time in 2012, about 5% of that came in from Amazon. Last year, their eCommerce sales volume was 79.3 Billion dollars and that is in the US alone. How did they get that far ahead? We thought we’ll take a look...

Hello world! I am Choice

The experience of buying online is much different from buying in a brick-and-mortar store. Because shoppers always have difficulty in expressing their need and most of them get ideas while shopping. Help and assistance are inevitable at an online store. Chat systems...