Why and how to improve your eCommerce landing page?

Why and how to improve your eCommerce landing page?

eCommerce websites always battle with bad bounce rates and lesser conversions. The biggest issue is in driving traffic to landing pages and making the ensuing interactions profitable. In this venture, rookie mistakes such as not establishing a message match could cost a big chunk of your marketing budget. Leverage your eCommerce landing pages and find out how to equip your website to maximize your points of contact with your shoppers.

The next practical step in AI for eCommerce.

The next practical step in AI for eCommerce.

According to recent estimates, eCommerce sales are set to top $27 trillion by the year 2020. Where will you stand then? Find out how to leverage Artificial Intelligence to stay afloat in the eCommerce space. Know just how much has Artificial Intelligence evolved since chatbots. Presenting to you, a list of tools and techniques for the eCommerce space powered by AI that you can put in place on your website right now!

Everything you need to know to make the holiday season work for you

Everything you need to know to make the holiday season work for you

Why is it so important to plan ahead for the holidays? When should you begin preparation? How should you go about doing it? Find out if traditional assumptions of the holiday season still hold true today and see how its impact has evolved over time. With the holiday season round the corner (6 months away), here’s every single resource you’ll need.

13 tips to help create effective SEO strategy for eCommerce stores

13 tips to help create effective SEO strategy for eCommerce stores

Hustling to get their store online, many eCommerce businesses ignore their SEO. As a competitive business, you need to keep a keen eye on the latest of updates and trends. SEO will give your business the edge over the rest. With the right strategy, your online store can also enjoy better visibility. A paradigmatic shift in the search engine scene is the social search because of its higher relevance of human network search.

8 tips on setting up effective category navigation

8 tips on setting up effective category navigation

Menu structure and navigation are vital pivots of your eCommerce store. Over 50% of visitors use the navigation menu to orient themselves after landing on a website from a referral. Given the significant use your navigation menu is likely to see, it pays to put in extra effort to get it right. Data indicates that up to 80% of your catalog might remain unexplored. Here are a few tips on setting your store so that shoppers get to the products.

8 tips on building your online store’s brand on Instagram

8 tips on building your online store’s brand on Instagram

If you aren’t already on Instagram, you certainly should be. People don’t buy for just utility, they buy because it makes them feel part of a larger social construct. Posts on Instagram had an engagement rate 58 times higher than Facebook and 120 times higher than Twitter. Building a following takes a lot of time and effort, but it’s a very good place to invest both of them. Here are few ideas on how you can leverage Instagram as an advertisement platform.

10 actionable tips for effective online merchandising

10 actionable tips for effective online merchandising

Ever wondered whether your website is the right fit for your potential customers? Think of your site as a profile on any social platform. Your business’ website is your window to a world of opportunities. How can you showcase the vibrancy, utility, and philosophy of your business? Read on to find out. Here are ten tips to merchandise effectively.

DIY product photography: A how to guide for ecommerce stores

DIY product photography: A how to guide for ecommerce stores

It isn’t rocket science, great product photography helps your products sell. Photographs are often the only way customers get to interact with the product before they decide to buy it. Great pictures sell products faster than anything else. If you are a small or new eCommerce business, you wouldn’t have the money to invest in a photographer. So here is a quick guide to everything you need to know to get you started on taking product pictures.