8 tips on setting up effective category navigation

8 tips on setting up effective category navigation

Menu structure and navigation are vital pivots of your eCommerce store. Over 50% of visitors use the navigation menu to orient themselves after landing on a website from a referral. Given the significant use your navigation menu is likely to see, it pays to put in extra effort to get it right. Data indicates that up to 80% of your catalog might remain unexplored. Here are a few tips on setting your store so that shoppers get to the products.