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  • 75% of consumers listed the quality of the product images as the most important feature when shopping online.
  • 66% of shoppers said having alternative views on a product was the most important feature when shopping online
  • 61% said the ability to zoom in on images was very important to shopping online
  • 40% of people will respond better to visual information than plain text
  • 42% of shoppers consider product images as an important factor in following through with online purchases
  • Product images with models achieved 33% higher conversion
  • 1 in 2 customers are more confident in a purchase after watching a video
  • 67% of shoppers say that the quality of a product image is very important in making a purchase
  • 1/4 of dissatisfaction with shopping was the result of the product not being what shoppers expected
  • Visitors who view product videos are 85% more likely to buy than visitors who don’t
  • 360 degree views lead to 20% increase in conversion rates and a drop in return rates
  • The better-informed buyer is more likely to buy and less likely to bounce

Sources

http://www.practicalecommerce.com/articles/3459-10-Ways-to-Improve-Product-Photos

http://poqstudio.com/2012/12/5-tips-to-improve-your-online-visual-merchandising/

http://www.removethebackground.com/blog/using-product-images-on-ecommerce-site/

http://vandelaydesign.com/visual-merchandising/

http://www.invodo.com/resources/statistics/

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