Everything you need to know to make the holiday season work for you

Everything you need to know to make the holiday season work for you

Why is it so important to plan ahead for the holidays? When should you begin preparation? How should you go about doing it? Find out if traditional assumptions of the holiday season still hold true today and see how its impact has evolved over time. With the holiday season round the corner (6 months away), here’s every single resource you’ll need.

8 tips on setting up effective category navigation

8 tips on setting up effective category navigation

Menu structure and navigation are vital pivots of your eCommerce store. Over 50% of visitors use the navigation menu to orient themselves after landing on a website from a referral. Given the significant use your navigation menu is likely to see, it pays to put in extra effort to get it right. Data indicates that up to 80% of your catalog might remain unexplored. Here are a few tips on setting your store so that shoppers get to the products.

8 tips on building your online store’s brand on Instagram

8 tips on building your online store’s brand on Instagram

If you aren’t already on Instagram, you certainly should be. People don’t buy for just utility, they buy because it makes them feel part of a larger social construct. Posts on Instagram had an engagement rate 58 times higher than Facebook and 120 times higher than Twitter. Building a following takes a lot of time and effort, but it’s a very good place to invest both of them. Here are few ideas on how you can leverage Instagram as an advertisement platform.

DIY product photography: A how to guide for ecommerce stores

DIY product photography: A how to guide for ecommerce stores

It isn’t rocket science, great product photography helps your products sell. Photographs are often the only way customers get to interact with the product before they decide to buy it. Great pictures sell products faster than anything else. If you are a small or new eCommerce business, you wouldn’t have the money to invest in a photographer. So here is a quick guide to everything you need to know to get you started on taking product pictures.