8 tips on building your online store’s brand on Instagram

8 tips on building your online store’s brand on Instagram

If you aren’t already on Instagram, you certainly should be. People don’t buy for just utility, they buy because it makes them feel part of a larger social construct. Posts on Instagram had an engagement rate 58 times higher than Facebook and 120 times higher than Twitter. Building a following takes a lot of time and effort, but it’s a very good place to invest both of them. Here are few ideas on how you can leverage Instagram as an advertisement platform.

DIY product photography: A how to guide for ecommerce stores

DIY product photography: A how to guide for ecommerce stores

It isn’t rocket science, great product photography helps your products sell. Photographs are often the only way customers get to interact with the product before they decide to buy it. Great pictures sell products faster than anything else. If you are a small or new eCommerce business, you wouldn’t have the money to invest in a photographer. So here is a quick guide to everything you need to know to get you started on taking product pictures.