The eCommerce industry is subject to a high volume of competition. SEO for eCommerce is a great exercise that will give your business the edge over the rest. With the right strategy, your online store can also enjoy better visibility in organic searches, more traffic, and conversions.
How can your site ascend the high pedestals of SERP? Let’s find out!
Ready, set… SEO!
Hustling to get their store online, many eCommerce businesses are lax on befriending SEO. When the numbers don’t stack up and they bring in the optimizers, it is often a case of ‘too little, too late’.
So, one of the first things you must do prior to going live with your business is to integrate the SEO roadmap. This would help loads in getting a decent search engine ranking and by following the tips below, you can build on it further.
Buying Guides and FAQs
Not very many people are aware of this but having a comprehensive FAQ section on your online store can increase your site’s searchability. The trick is to structure the section with a precise content of relevant product names, links, and keywords.
Buying Guides also work in the same way and you can also use photos and videos too, which will further boost your SEO.
A bonus with creating FAQs and Buying Guides for your products is that you are reaching out to potential customers and helping them make their choices. This way people will start trusting your brand more.
Just by renaming the generic file names like IMG_0327.jpg for product images on your store, you qualify for Google search results. All you got to do is convert the generic file names to product name and keyword in the ALT tags and you’re set!
Also, creating a script for automagically removing the hyphen marks in the tags would make things reader-friendly with customers as well.
Another way to earn brownie points with Google and your customers is having hi-res images in your product pages. Include multiple images (different product colors and angles) and allow your visitors a close-up view with zoom functionality.
Jazz up product descriptions
Google doesn’t like plain jane manufacturer descriptions. Search engine algorithms filter out duplicate content and your site loses credibility. So throw out that boring junk and get creative. Write warm and unique copy for your products.
Use keywords to your advantage by doing competition analysis. There are many tools that can tell you about the volume of searches for keywords. By using keyword group themes, you have a bigger arsenal of keywords at your disposal for great SEO.
Use structured data on product pages
Information about your products is very important to your customer. The same holds good for Google as well. By including structured data like stock data, selling price, name of seller and condition of the product, you are helping search engines index your products better. This will reflect in search results when people search for that product.
Mix and fix meta descriptions
Meta descriptions are fluff. At least, that’s what they thought. But you can exploit this much-ignored chunk of SEO by using it for a much higher purpose… CTR! Create compelling short previews for meta descriptions that will magnetically draw cursors to click on your link in search results.
Make provision for product reviews
Engage your customer base and make them work for you by allowing them to write feedback. Be prepared for brickbats as well, but that’s a matter for another ebook. Search engine algorithms showcase popular reviews as rich snippets and people tend to click more on products with feedback from real customers. This will add that extra social selling power to your online store. Moreover, reviews produce an average 18% uplift in sales, according to research by Revoo. What’re you waiting for?
Videofy your product
Search results often throw up videos very often these days, thanks to Google’s latest SEO algorithms. To put that in perspective, videos now appear in 70% of the top 100 search listings. And what’s more – 64% of people who viewed a product video are inclined to buy the product in question, according to research by Marketing Sherpa. By 2019, Cisco estimates that consumer internet video traffic will make up 80% of all consumer internet traffic.
The trend is spreading like wildfire and you don’t want your business to not be capitalizing on this!
SEO for all seasons!
Make the most of festive season sales with special categories for better SEO. Seasonal items usually have lower keyword competition albeit with a shorter span of relevance. You can leverage the keyword search buzz of the season by using it in your seasonal sales campaigns. Sure, it’s a one-trick pony but you can count on it to draw in visitors, old and new alike.
Make your own custom search engine and make it better
Having an internal search engine that can handle long tail queries better than an external one makes your site an instant favorite with shoppers.
By creating an effective database of your inventory for your internal search bar, you are also contributing to the organized search results that will be put out by external search engines. Google would be able to rank your site more efficiently when your product pages and categories are better organized internally itself.
Out-of-Stock products? Don’t worry.
This is a classic case of turning a negative into a positive. Keep the Out-of-Stock pages up and running.
This might come across as unsound advice but Google’s algorithms are programmed to index permanent pages and the more permanent pages you have, the higher your ranking.
Lessen the inconvenience to your customers by suggesting related products and categories with internal links. Next time your product stocks are out, don’t fret. Get on your SEO game-face and cross-sell/upsell like a pro!
Anchor text to dock to the top
Google is cool with internal links as its bots can crawl your site better. Use anchor texts to link your home page to relevant product pages or categories. You can work another advantage into anchor texts by using keywords as well.
However, use anchor texts with discretion; don’t overuse. Instead, you can create different anchor texts for the same links. Keep the anchor texts and links very relevant to each other for maximum impact on SEO.
Search of the Future
A paradigmatic shift in the search engine scene is social search. It is differentiated from regular search algorithms because of the higher relevance of human network search.
Social search is likely to change the way online searches happen and this will have a very practical application for the eCommerce industry as well.
And lastly, SEO doesn’t stop after certain processes. As a competitive business, you’ve got to keep applying the strategy with a keen eye on updates and trends.
As a bonus, we have also compiled a Santa’s sackful of useful tips and tricks to help you with awesome SEO for your e-tail store this year! Visit our site for more tech zen and Superman tools that will help your business go places.
- Take a look at your robots.txt for access privileges
- Make use of Google Webmaster Tools
- Use strategic keywords in title tags of your category pages
- Reduce site-loading times
- Use Google Ads judiciously
- Beat the thin content policy with 300+ word descriptions
- Check and fix 404 errors
- Feed breadcrumbs into URLs
- Use Webmaster Tools for geotargeting
- Revamp site architecture so that people can find things with least number of clicks
- Make your URLs SEO-friendly
- Move to more secure HTTPS protocol