The Conversion Goldmine

Effective user engagement is that elusive Holy Grail for eCommerce, but user engagement can’t be an end in itself. Conversions have got to be the goal of any good user engagement model.

See what you can do to persuade your online shoppers to buy more….

CONTENTS

Optimizing your page for conversions
Choosing the right analytics tool
Building a usable eCommerce site
Running an effective faceted search
The 5 o’Clock chat problem