Choice AI clarifies the path to purchase

Shoppers often have difficulty in expressing their interests and needs on an online store. Get ahead of the curve, understand what they need to personalize their experience. With Choice you can run conversion experiments with assistance widgets, popups, flyins, emails and more. You also can allocate traffic to each and switch experiments on or off.


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  • flyins with intelligent questions

    Keep shoppers engaged

    Choice uses its knowledge of shopper behaviour to ask intelligent questions to keep shoppers engaged and nudge them along the sales funnel.


  • Non-intrusive experience.

    Assistance when needed. Helpful, non-intrusive experience.

    Choice AI seamlessly integrates into your store in a few minutes. Shoppers can easily access or dismiss the auto - assistance widget so it doesn't interfere with their shopping experience.

    5xshopper engagement

  • Understanding shopper likes and dislikes

    Understanding shopper likes and dislikes.

    Asking contextual questions and triggers is key to push conversions. Your shoppers shouldn’t have to go through each and every product description to narrow down their options.

    60%revenue increase

  • Highlight key product features

    Real world shopping assistance.

    Sell product features like a sales assistant would at a brick-and-mortar store. Never box your shoppers in with in-flexible filters and search.

    1.4xprofit margin

  • Image search to help shoppers find visually similar products based on features shoppers like

    Visually match product features.

    Shoppers can find visually similar products by selecting a part of the product image. This way they can match granular features on product that interest them.

    300%increase in product discovery

  • customizable sitecontent

    Customisable assistance

    You know your store the best. Put your knowledge to use by training Choice to tailor the product suggestions and assistance to fit your needs.

  • responsive UI

    Mobile friendly

    The widget is mobile ready right out of the box. Simply connect your store and Choice will optimize its appearance and performance based on the customer’s device.

  • choice customizable ui

    Fits right into your site design

    Every key aspect on the widget UI is customizable, the color, the fonts, the text displayed and more. Play around, see what works for you.

  • ROI dashboards

    Monitor performance and ROI

    Get a fully equipped, in-built dashboard to help keep a tab on how Choice AI performs on your store. Make changes to maximize impact.